“And Why?” How to Approach the “Why our school?” Question

The question itself shouldn’t surprise you. Why ARE you applying to that school? To anyone who has applied Early Decision already, the answer(s) to this question probably came easily to you because you were writing about your top choice. For the rest of your schools, and for anyone else who hasn’t applied anywhere yet, it may not be such an easy question to answer. Maybe it’s the audience? That would be a fair point. The readers are the ones who will decide your admissions fate after all. But if you are applying to the right schools, this is a question that should be embraced, not feared.